For many years, Philip Andrews and Peter Eastway have been thinking of and planning a photography event for Australia. As publishers of Better Photography and Better Photoshop Techniques magazines, and from their travels around the world, they knew that Australian photographers would love to be part of a uniquely Australian event and, even better, that Australia has the talented speakers to do it. Eventually the dream is for photographers from around the world to come to Australia to be a part of a key event in the photography world's calendar.